ROI-Driven paid search optimization
Paid search marketing, also known as pay-per-click (PPC) advertising, is a digital marketing strategy in which businesses pay to display their ads on search engine results pages (SERPs) or other relevant platforms. It involves bidding on keywords or specific search terms that are relevant to the business and target audience.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
V create 4 U
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with V create 4 U, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Ad Placement
Paid search ads typically appear above or below the organic search results on search engine result pages. They are labeled as ads and are displayed based on their relevance and bid amount.
Targeted Advertising
Paid search allows businesses to target specific keywords, demographics, geographic locations, and even time of day. This targeted approach ensures that ads are shown to the most relevant audience, increasing the chances of attracting qualified leads.
Cost Structure
With PPC advertising, businesses only pay when someone clicks on their ad, hence the name pay-per-click. The cost per click (CPC) varies depending on factors such as keyword competitiveness, industry, and ad quality.
Ad Formats
Paid search ads can take various formats, including text ads, shopping ads, display ads, video ads, and app promotion ads. Each format offers unique benefits and caters to different marketing objectives.
Ad Auctions
When a search query triggers an ad, an auction takes place among advertisers who have bid on the relevant keywords. The auction considers factors such as bid amount, ad quality, and relevance to determine the ad’s placement and cost.
Ad Extensions
Paid search ads can be enhanced with ad extensions, which provide additional information and make the ad more compelling. Examples of ad extensions include call extensions, site link extensions, location extensions, and review extensions.
Performance Tracking
PPC platforms, such as Google Ads, provide robust tracking and analytics capabilities. Advertisers can monitor metrics like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA) to measure the effectiveness of their campaigns and make data-driven optimizations.
Creating Success
Our paid search management services are highly effective due to a combination of key factors that set us apart
Expertise
Our team consists of experienced professionals who specialize in paid search marketing. They have in-depth knowledge of industry best practices, platform intricacies, and the latest trends. With their expertise, they develop and execute effective strategies that deliver results.
Strategic Approach
We take a strategic approach to paid search management. We conduct thorough research and analysis to understand your business, target audience, and competition. This allows us to identify the most relevant keywords, optimize bidding strategies, and create compelling ad copy that drives clicks and conversions.
Customization
We understand that every business is unique, and a one-size-fits-all approach won't suffice. That's why we customize our paid search management services to align with your specific goals and budget. We tailor our strategies, ad formats, and targeting options to maximize your return on investment.
“V create 4 U PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
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